DIRECTV SPORTS | FRIDAY NIGHT ROCKS
Creative Director
ROOT Sports Pittsburgh connected with younger fans by taking advantage of Pittsburgh’s thriving music scene. Every Friday home game would be branded Friday Night Rocks, and use a music video for the show open and bumps splicing in-game highlights.
PARTNERS
White Like FIre @whitelikefire
The Hawkeyes @hawkeyesband
Daily Grind @realdailygrind
Editor - Brain De Herrera-Schnering